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En una iniciativa pionera a nivel nacional, la Delegación Regional Presidencial junto a la
SEREMI de Gobierno convocó a una jornada de capacitación enfocada en medios de
comunicación regionales, unidades de comunicación de servicios públicos y
municipalidades, la que contó con módulos de SENAPRED, CONAF, Bomberos y
Carabineros.

Ante una gran cantidad de comunicadores y comunicadoras que superaron el centenar, se
realizó en el Salón O’Higgins de la comuna de Rancagua, la capacitación titulada el
“Lenguaje de la Emergencia” que tuvo como objetivo instruir a las y los presentes sobre
cómo informar de manera clara y precisa en medio de una emergencia.
En un contexto nacional complejo debido a los incendios forestales que afectan a la zona
centro sur de nuestro país, el Ministro de Energía, Diego Pardow, quien oficia de enlace
presidencial de la región de O’Higgins, estuvo presente en la actividad, enfatizando que,
“los medios de comunicación cumplen un rol muy importante, durante la gestión de crisis y
en tiempos de emergencia. Desde esa perspectiva es muy importante que estén
adecuadamente capacitados”.
Agregando que, “también es importante generar una sensación de involucramiento de la
ciudadanía, que pueda hacer una diferencia en esta etapa preventiva, evitando conductas de
riesgo, así que yo agradezco la instancia y me parece una muy buen iniciativa”.
Por su parte el Delegado Presidencial Regional, Fabio López Aguilera, señaló que la
capacitación se traduce en, “tomar a los comunicadores de la región como aliados a la hora
de poder comunicar toda la gestión de riesgo”.
“Hoy día es vital poder dar una buena comunicación, poder homologar y uniformar la
terminología que se utiliza por distintas instituciones que muchas veces se peca de utilizar
terminología muy técnica”, añadió el DPR apuntando al objetivo de la capacitación.

Por su parte, la SEREMI de Gobierno, Patricia Torrealba, parte organizadora de la
actividad, apuntó que, “los medios de comunicación regionales son la primera fuente que
tienen las comunidades para poder entender lo que está pasando”.
“No solo entender la lógica de la emergencia, sino entender ¿cómo está trabajando el
Gobierno? ¿Cómo se está atendiendo la emergencia? Y cuáles son aquellas acciones que
hay que considerar en la comunidad para prevenir este tipo de emergencias”, agregó la
vocera.
Presente en la capacitación estuvo el Senador de O’Higgins, Juan Luis Castro, señalando
que “me parece impactante el interés, la capacidad de escucha, la necesidad de aprender”.

“Creo que esto es una gran oportunidad para iniciar un camino en donde nos
acostumbremos a vivir en situaciones inesperadas donde se tienen que hacer esfuerzos de
coordinación”, agregó.
Aunando los esfuerzos para que quienes son parte de una emergencia fueran participes de la
actividad, los módulos de capacitación fueron dictados por SENAPRED, CONAF,
Bomberos y Carabineros. En esta línea, Marcelo Montesinos, Director de SENAPRED,
afirmó que, “se enmarca completamente dentro del ámbito de acción de nosotros y en
relación a las medidas de prevención para prepararnos ante la emergencia”.
Asimismo, Mercedes Jorquera, directora de CONAF, enfatizó que, “hoy que nos
encontramos en un contexto de emergencia, poder contar con esta articulación, con los
medios de la región, los cuales nos hacen llegar de manera oportuna a las personas, para
nosotros de verdad cumple un rol fundamental”.
Finalmente, en referencia al importante marco de público convocado, Patricia Torrealba,
aseguró que, “nos da la tranquilidad de que las y los comunicadores de la región de verdad
están tremendamente interesados en poder comunicar de forma efectiva a la comunidad y
poder trabajar en conjunto con el Gobierno en estas situaciones”.

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